Cold Fashioned Logo

Nelson’s Green Brier Distillery

Logo Design

Illustrator

This design was an expedited request. The distillery CEO came to me saying he needed a logo by the end of the day for a new frozen drink called Cold Fashioned. Inspired by the way this drink came out of the freezing machine in a fun swirl (the example on the previous page is a stock photo mockup), I felt that an illustration of the drink itself would make for an eye-catching brand. To incorporate the drink name into the brand itself, I skewed the text to imply the cup’s shape. I also added a top and bottom border to emphasize both the name and the cup shape. A straw and cherry were included to add just a touch of detail to the drink illustration. To tie all the elements together I placed everything inside of a bold background giving the many individual pieces a concise and eye-catching cohesiveness

While I believe the design could be served by revisions, the client was very happy with the end product and went on to use this one-day design extensively.